And to get better ratings and reviews, we have to put positive experiences under the same scrutiny. It is only when apps fall short of our expectations that we put them under scrutiny. We expect them to work perfectly and have little motivation to review an app that simply meets our expectations, no matter how high those may be. The truth is, apps are held to a very high standard. Suddenly, the interface emerges from the background and leaves a conscious impression. Yet, when we find a broken link or any other hiccup in the interface, we experience frustration. When everything works as as expected, we don’t notice the elegance of the design. ![]() They like your app but have little to say beyond: It just works. Yet, with the exception of a small minority who really love your app and want to invest the time to give you props, this group has little incentive to leave a review. The vast majority of your customers genuinely enjoy your app. Based on the above research and beyond, our big tip to improving your app’s ratings and reviews is to prompt customers intelligently. But encouraging ratings and reviews at the right time within your mobile experience can be a challenge, no matter what industry you’re in. The solution for better ratings and reviews? Prompting intelligently.Īs our data shows, there is always room for improvement when it comes to your app store ratings and reviews, regardless of app category. Productivity apps came in second for highest number of one-star ratings, followed by all other app categories. Looking at one-star ratings, Entertainment apps were the top offender, with one-star ratings significantly higher than apps in other categories. Shopping and Lifestyle apps were a close second and third, followed by all other app categories. When it comes to five-star ratings, Food & Drink apps took first place, even though they have, on average, fewer reviews than apps in other categories. Below, we see the percentage of one to five-star reviews apps typically see, broken down by app category. Potentially even more interesting than the average number of reviews across app categories is the distribution of ratings across categories. The fifth most popular app category was Productivity, although on average, apps in this category only have a fraction the reviews we see in the most popular categories. As you can see from the chart below, all apps are not created equal when it comes to their category Lifestyle apps dominated the pack in average number of reviews, while Entertainment, Shopping, and Food & Drink apps tailed closely behind. To truly understand how ratings and reviews impact app discoverability, we took it one step further and broke our data down into app category. This trend shows that most apps are driving the right types of reviews toward the app stores, but that there is still room for improvement. ![]() Take a look at the image below to see how a change in your average star rating will impact your app store conversion.įrom our research, we found that the average volume of ratings across all app categories is 355,045 with majority subsisting of 5-stars. In addition, the opportunity cost of a star is huge. Star ratings play a big role in the customer adoption process, and data from our research on the value of a star revealed 59% of people usually or always check ratings before downloading an app-even if everything else checks out. Let’s dive in! Average ratings across all app categories From our findings, we hope you’re able to take our benchmarked view of the mobile app landscape to understand how your own app is performing, and uncover opportunities for improvement. ![]() In today’s post, we take a deep look into how ratings and reviews impact an app’s disoverability based on looking at apps across all categories and drilling down into specific app store categories. Data included in the report serves as a benchmark for companies seeking to understand how their apps’ engagement stacks up against their competition, along the entire mobile landscape. To answer these questions and more, we dug into data from around 1,000 of Apptentive’s customers’ mobile apps to come up with benchmark metrics for companies to measure their mobile apps’ performance (you can see the full report here). But how has their impact changed over the years, and how can today’s mobile marketers understand how they’re doing in a crowded sea of apps? It’s no secret star ratings impact the discoverability and conversion of apps, and companies’ overall brand image.
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